|
Get
Ready
|
Whether you
plan to shoot a gun, throw a basketball, wash your car
or reach out to qualified buyers and sellers, you must
first Get Ready. Let’s
pretend that you have a chance to win $10,000 if you can
successfully shoot two baskets in a row from a
predetermined distance.
You might bounce the ball a few times to get a feel
for it and size up the distance between yourself and the
net. You may even take a few practice shots. Getting ready
in this sense entails studying your target and your
ability to hit it.
PARALLELS
TO MARKETING
If you
want your marketing and advertising to pay big
dividends you will need to get ready by studying your
target and your ability to hit it.
Only in real estate your targets are qualified
buyers and sellers and your ability to hit the target
relies on your advertising and marketing know how as much,
or maybe more, than on your real estate expertise.
Our Website at http://www.sellrealestate.net
was set up to be a tutorial for real estate agents and
brokers. Visit
today for more answers on effective marketing strategies.
ZERO
IN ON REAL ESTATE
More
than half the time when I ask an agent to tell me
about the people who are buying homes in the area there is
a long pause and it becomes obvious that the agent has
never thought about it.
Other agents will rattle off important
characteristics of the typical buyer and I know that these
agents have a much higher chance for success than the ones
who are not sure. The same holds true if you are targeting
sellers. It
is a good idea to know the average turn over rate for
homes in your area and the main reasons why homeowners in
the area may want to sell.
Why is this information important?
Because if you know your prospects’ motivation,
it is much easier to develop advertising messages that hit
the target. In
other words, this information helps you take AIM.
|
|
One would
not, I hope, grab a loaded gun and start shooting it off
randomly in multiple directions.
Of course not! But,
something very much like this happens with real estate
marketing and advertising every day.
That’s why so much of it is terribly ineffective.
PRE-PREPARED
ADVERTISING
There are
many, many companies that sell pre-prepared advertising
materials. There
are template Website options, pre-prepared postcards,
newsletters and catalogues full of sales aids including
sports schedules, recipe cards, calendars, etcetera.
Folks who have not taken the trouble to AIM their
marketing and advertising use these pre-prepared materials
and spend a lot of money getting paltry results.
CUSTOM
DESIGNED ADVERTISING
Our
company is one of a very few that designs custom and
semi custom Websites for real estate agents and brokers.
Our Custom Web designs make a difference because we
take the time to understand the objectives each Website must
meet and because we also make sure we understand the market,
the prospective buyers and sellers that the Website will
target. The end
result is a Website that is quite different from a template
Website in terms of looks, in terms of content and in terms
of effectiveness. Want
to find out what a Custom Website would mean for your
marketing? Visit
us online at http://www.sellrealestate.net/FreeWebPlan.asp
and I’ll get you started with a Free Custom Web Plan.
EXPLAINING
THE DIFFERENCE
It might
help if I give you a couple examples.
A template Web design might have links to the school
report, a link to a mortgage company as well as a link to
the local IDX. This
is fine if the agent is targeting out of town buyers but
what if he wants his Website to help him target homeowners
to increase his listings.
Well, with the template site he is out of luck
because it is taking aim at another type of person.
This agent would benefit from a custom Website
designed to help him aim his message to sellers.
|
|
Who is
going to pull the trigger, shoot the basket or
initiate the marketing?
The answer is YOU!
If you are big enough you might have an assistant
or a marketing director that takes responsibility but
other than that, you are still in charge and there is no
passing the buck when it comes to generating leads and
new business. That
is why it helps to start with a coordinated marketing
strategy and to move in the direction of relying more
and more on Internet Technology.
To find out if your marketing is coordinated,
visit http://www.sellrealestate.net/coordinatemarketing.asp.
TODAY’S
IDEAL SCENARIO
Start
with a custom Website designed to be the hub of your
marketing. The
hub is the center or the focal point, which means that
all the other advertising and outreach that you do
should relate back to your Website.
Once you have this kind of a Website in place,
good search engine placement will bring qualified leads
your way. The
exact number of leads will depend on the popularity of
your area, your position on the search engines and the
strength of your Website.
Local marketing also needs to flow from your
Website and drive prospects back to the site.
The Website must have offers that will induce
prospects to leave their name and Email address with
you. As this happens, more and more of your local
marketing can be handled by Email.
There are a variety of ways to use Email
marketing effectively.
If you like the sound of this scenario, and you
should, then call me toll free at 888-814-5347 and
let’s work out a plan to put your marketing into the
21st century.
THE
NEW-FASHIONED WAY
It is
so much easier to manage and control your marketing
and advertising when you have a well-coordinated
strategy and use technology everywhere you can.
Don’t shun technology; your buyers and sellers
are using it and so should you.
It is the difference between firing a single shot
pistol and a machine gun.
It is the difference between taking 100 shots at
the basket instead of 1 shot.
It is the difference between running yourself
ragged trying to keep up with marketing or letting
technology do it for you.
|
|
