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Real Estate Marketing, Real Estate Web Design |
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| Send me your Web Address and your major keyword phrase and I will tell you whether or not you will get any business from that Website during the coming year or any time thereafter. Do I have magical powers? No! My children used to think I special powers, but as they got older it was harder to figure them out and I lost whatever powers they thought I had. Still and all, I can tell you whether your Website will bring you any business or not. Want to find out? Visit Get SEO Score. SEO AND MAGICAL POWERS Search Engine Optimization is, in a way, giving a real estate Web design magical powers. These magical powers enable the Website to get top search engine placement and thus cause the site to generate leads for you. Of course, SEO is not really magic. It is nerdy, technical stuff that most people do not even want to think about, much less do for themselves. That is why we offer SEO Marketing services to real estate agents and brokers who would much rather sell real estate. FREE VERSUS PAID PLACEMENT It is not so much a matter of either/or. Free or organic placement on the search engines is by far the most sensible marketing approach but it takes time and effort. First the real estate Web design has to be optimized, then it has to acquire content and backlinks before it reaches that coveted number one spot. Paid placement, on the other hand, is instantaneous but costly. The minute you stop paying, the leads stop. However, it is wise to set up an optimized Website and do paid advertising until the Website reaches top placement in the free section. FREE PLACEMENT GIVES BETTER RESULTS Not only is Free Placement FREE, you also get better results from the Free section than you do from the paid section. Why? Because most people never click on the sponsored links and that cuts down on your overall results. IS THE MAGIC OF SEO FOR EVERYONE? Obviously not everyone can be on page one of the search engines and this means that only a precious few real estate agents and brokers in any area will dominate the buyers? and the sellers? markets. SEO marketing is a serious business that takes commitment and top notch planning. But for those of you who decide to go for it, the rewards are fantastic. |