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Real Estate Marketing, Real Estate Web Design |
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WHO ARE THE TOP AGENTS IN YOUR AREA?Chances are the top agents in your area are also the top agents on the search engines. Since now 84% of all real estate transactions are initiated online, it only makes sense to make top search engine placement your number one strategy. In today?s world, no other marketing comes close. For a FREE Search Engine Placement Analysis for your Website. WILL THE GOOD TIMES EVER ROLL AGAIN?Yes, of course the market will rebound but remember, the sales activity that preceded our financial meltdown was unnatural and will not return any time soon. This means that those who stay in the business will need sound, cost effective marketing in order to compete. And there are no marketing strategies today that are more effective than search engine placement for the appropriate keyword phrase. IS SEARCH ENGINE PLACEMENT OUT OF YOUR REACH?No, any real estate brokerage or single agent can and should compete for top search engine placement. The best way to compete is to go for placement in the FREE search engine section for two reasons: One, it is much less expensive to be in the FREE section and Two, more users click on Websites in the Free section than those in the Sponsored Link section. IS THE FREE SECTION FREE?Yes, search engines offer ten free spots on every search engine response page (SERP). The trick is knowing how to create your Website so that its chances of getting page one placement are high...very high. This is not as hard as it sounds because the search engines actually tell anybody who cares to listen exactly how to go about getting that coveted page one spot. In fact, that is what SEO or Search Engine Optimization is all about. SEO means following the search engine guidelines when designing a Website. You will need an Optimized Website if you want to get and maintain top search engine placement for your keyword phrases. ARE THERE WAYS AROUND THIS?Yes, there are two options you might consider: One, check out pay-per-click to get your existing Website on page one in the Sponsored Links. This can be very costly and usually runs more than setting up an optimized Website in the first place but it is an option. Two, some Webmasters rely on tactics that search engines consider Spam. As you know, Spam is not a good thing. It is a way of cheating and if the search engines find out you are doing it you can be blackballed. Spam techniques may work for awhile for a relatively non-competitive keyword phrase but hardly ever work in competitive areas. Noel Markham, M.A. SEO Marketing Analyst and Consultant Toll Free: 888-814-5347 noel@revalues.com www.sellrealestate.net |