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Real Estate Marketing, Real Estate Web Design |
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THE REALITIES OF REAL ESTATE WEB DESIGNSeveral years ago when the Internet and Websites were very foreign topics to most of us, lots of folks assumed that Real Estate Web design should follow the rules of brochure design. The idea in those days was to showcase the agent or the brokerage, include information helpful to buyers and sellers and show some listings. Many believed that if a real estate Website included all those features that somehow prospects would materialize and the Website owner would thrive. Slowly but surely folks learned that something was missing. The magic promise of real estate Web design did not materialize. It became clear that a Website had to be promoted in order to be effective. REAL ESTATE WEB DESIGN PROMOTIONThe most popular forms of real estate Web design promotion were the tried and true methods of the past: newspaper ads, direct mail, business cards and even some TV and radio. The most natural and effective promotion, top search engine placement, was another mystery to most folks and not to be trusted. And so it went until several years ago when it became clear that the old types of promotion just did not produce results and the cost of using them kept going up. At about the same time, it became common knowledge that most real estate prospects use the Internet and start with their favorite search engine. The icing on the cake, so to speak, was the awareness that the top producers in most real estate offices got their leads from their Websites, which just happened to be ranked very high on the major search engines. THE HUNT FOR SEARCH ENGINE SECRETSWhat came next was a crazy search for all kinds of wacky ways to move one?s Website up in the search engine rankings. It seems that some people will try anything and everything except what the search engines recommended. Cloaked pages, link clubs, keyword stuffing, hidden text and other schemes promised and still do promise instant success but always fail to deliver. SEO, Search Engine Optimization techniques that follow the search engines guidelines for getting top Web placement always work and are quite straightforward. Real Estate SEO starts with real estate Web design, which is the foundation for getting top search engine placement. WHO ARE YOU GOING TO CALL?If you are ready to get in the action and generate quality leads from the Internet, call Noel Markham toll free at 888-814-5347. She will explain the process to you so you understand it once and for all. Then, she will create a real estate Web design for you that will finally put an end to all the mystery and waiting about. |