WHAT IF YOU ARE NOT GETTING QUALITY LEADS? I have heard some pretty wacky reasons for Website non-performance but the truth is the problem is either with your Web design, with your search engine placement or with both. If you would like to know where your Website is placed on the major search engines, visit for a FREE Search Engine Placement Analysis for your Website.
PROBLEM WITH WEB DESIGN Web design flaws can be of two sorts:
1. If the Website is not optimized for search engine placement prospects will never find it because it will never show up on page one in a competitive area.
2. If the Website is not optimized for prospects, they may find it but have difficulty getting the information they want and switch to another Website.
PROBLEM WITH SEARCH ENGINE PLACEMENT Almost any Website can get top search engine placement for non-relevant keyword phrases. Unless you are a top celebrity your own name is probably non-relevant. Many relevant sounding keyword phrases are not relevant. It is vital that you check on the relevancy of any keyword or search term you decide to use because marketing really is about numbers. In order for your search engine placement to result in quality leads, your Website must be at the top of page one for a relevant keyword or search term. What do I mean by RELEVANT? A relevant keyword phrase or search term is one that lots of people are looking for.
CUTTING OUT THE COMPETITION A well-designed Website with strong prospect appeal that appears on the first search engine response page (SERP) for a relevant search term has managed to cut out most of the competition. Maybe there are hundreds and hundreds of real estate agents in town but there are only a few that are listed on page one. Of those few that are on page one, it is those that are at the top of the page that get the action. So, with 75% or more of all real estate transactions initiating online, what is the smartest marketing move you can make? ANSWER: GET TOP SEARCH ENGINE PLACEMENT.
WANT HELP WITH SEARCH ENGINE PLACEMENT? Contact Noel for information on Guaranteed Search Engine Placement. The sooner you get started the soon you will get there.
Noel Markham, M.A. SEO Marketing Analyst and Consultant Toll Free: 888-814-5347 noel@revalues.com
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