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Real Estate Marketing, Real Estate Web Design |
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THE SEARCH ENGINE AWAKENINGOne of the most interesting developments of this current real estate downturn is the effect that it is having on the desire of real estate agents and brokers for top search engine placement. With local media costing more and more while producing fewer and fewer leads, Brokers and even single agents are realizing that their salvation in the business sense is online?specifically on Google and to a lesser extent on Yahoo, MSN and AOL. While it is relatively easy to get top search engine placement in the free section today, it may be more difficult or at least more costly in the near future for newcomers to get one of the top spots. FOLLOW THE RULES AND BE A WINNERTop search engine placement is one aspect of life in which it pays to follow the rules, that is the rules established by the search engines. Optimized Websites are designed in a way that follows those rules. Most template Websites are not designed according to these all-important rules. Want a FREE Search Engine Placement Analysis? Find out what it will take to get your Website ranked Number One on the SERP. SERP stands for Search Engine Results Page. SEARCH ENGINE PLACEMENT RULES ARE FAIRA Website that is designed to be search engine friendly needs to have lots of original content, preferably added on a regular basis, and a significant number of quality backlinks. A quality backlink is a meaningful link that is not part of a link farm or a link-sharing scheme. The Website that has the most original content and the most backlinks wins! What could be fairer? TAKE ACTIONBrokerages that want top search engine placement for the company Website should also want top placement for their agents? sites as well. Strange then, that so many companies provide Websites for their agents that have no hope of ever attaining top search engine placement. If you want the company AND agent sites to get top search engine placement, call me at the toll free number below. Noel Markham, M.A. Internet Marketing Analyst & Consultant 888-814-5347 |