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Real Estate Marketing, Real Estate Web Design |
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YOUR FUTURE IS ON THE INTERNETIn residential real estate sales, your future is on the Internet. And, if you do not control your placement on the major search engines, your future is not bright. Visit for a FREE Analysis on how to control the placement of your Website. HOW TO TAKE CONTROLThe way to control your search engine placement is to control your Web design. This includes controlling the content of your Website, i.e. the words and meta tags that are used on every page; controlling design elements such as graphics and page layout that can have a negative impact on search engine placement if not handled properly; and controlling or promoting networking aspects especially backlinks. Real estate Web design that does not control these elements is essentially worthless in terms of generating multiple quality leads. WHAT TO WATCH OUT FORSEARCH ENGINE SUBMISSION: Many real estate Web design companies advertise that if you buy their template Website they will submit it to the search engines for you. This is a meaningless offer. Submitting a Website that has not been properly designed for top search engine placement is an utter waste of time. NEIGHBORHOOD INFORMATION:Some companies that claim to provide search engine optimization (SEO) but in fact do not. They may include canned pages of neighborhood information to make you think you have original page content on your Website but someone who knows what the search engines are looking for must write the page content on your Website or else you simply have words on a page. TOP PLACEMENT IN THE WRONG PLACE:There must be hundreds of companies that sell top search engine placement to unsuspecting real estate agents and brokers. The search term, Chicago real estate gets 4300 a day. This is a great place to be if you are in real estate sales in Chicago. One might think that top search engine placement for Chicago Waterfront Homes would also produce a lot of leads but that will never happen. The search term, Chicago Waterfront Homes gets about 4 requests a day. There are a lot of search terms out there for every city that are practically worthless and yet, lots of agents pay for top spot and get little or no return. Noel Markham, M.A. SEO Marketing Analyst and Consultant Toll Free: 888-814-5347 noel@revalues.com |