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Real Estate Marketing, Real Estate Web Design |
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HOW THE 80/20 RULE AFFECTS YOUR MARKETINGIT DOES NOT JUST APPLY TO REAL ESTATEWe have heard for years that 20% of all real estate agents produce 80% of all real estate sales. And it appears that this is true. But did you know that 20% of beer drinkers drink 80% of all the beer that is consumed? Or that 20% of the Websites listed on page one of the search engines attract 80% of the leads that result from that placement? What this means is that a great deal of the activities and strategies we use to make ourselves successful are in fact a waste of time.. WHAT THE 20% ARE DOINGWhen it comes to Internet marketing there are a lot of ways to waste time and money. If 20% of the Websites on page one of the search engines get 80% of the leads and sales. Then most of the Websites are left scrambling for the remaining small percentage of sales. Why don?t they all share equally? Part of the problem is where a Website is placed on the page and part of the problem is the Website itself. And, of course, if you are not even on page one, there is little hope of success. HOW TO INDENTIFY WHAT DOES NOT WORKThis is easy! Do you have a Website that does not generate a lot of leads that result in sales? Does your Website generate leads but not enough to pay for the high cost of search engine placement? Are you paying too high a price for lead referrals? If you would like help to identify what is not working, why and how to fix it, visit http://www.sellrealestate.net/freeseoanalysis.asp and I will provide you with a FREE Website and SEO analysis. If you don?t know what is broke, you sure can?t fix it. 20% OF ZERO IS ZEROAnother problem is total lack of action or activity. If you are not doing any kind of marketing or advertising at all, maybe you simply do not know what to do or you are afraid of making a costly mistake, then you are doomed to chronic lack of progress. Noel Markham, M.A.SEO Marketing Analyst and Consultant Toll Free: 888-814-5347 noel@revalues.com |