Real Estate Web Design, Internet Marketing, SEO

Real Estate Marketing, Real Estate Web Design
and Real Estate SEO

SEARCH ENGINE PLACEMENT BASICS

If the basics of search engine placement are so simple, why is it so difficult for most Websites to get anywhere near page one placement for an effective search term or keyword phrase? And the answer is also simple: Search Engine Placement begins with Web design. For example, there are ways to design a real estate Website that will foster top search engine placement and then there are ways that guarantee that your Website will never be found. Visit for a FREE Search Engine Placement Analysis for your Website.

WORDS!! SEARCH ENGINES LOVE ?EM

When I talk about Web Content and carry on about how much search engines rely on your Website?s content in their evaluation of your Website I do not necessarily mean all of the content on your Website; I mean the words on your Website. And I do not necessarily mean ALL the words on your Website. Words that are part of a graphic are useless as far as your search engine placement is concerned. Search engines have to SEE the words in order to evaluate them and search engines do not SEE graphics.

A FEW WORDS ABOUT YOU

There?s nothing wrong with having a section on your real estate Website that talks about you; your experience, your company, your background etc. But if the words on your Website are mainly about you, the search engines will give your Website top placement for your name. Now it is OK to be placed on page one for Jane Doe, Realtor but how many people are searching for that term? Nobody? That means that even if you make it to page one for Jane Doe, Realtor, nobody will find your Website and there will be no leads coming from that source.

COMMUNICATE WITH WORDS

The Internet has become so powerful as far as real estate sales are concerned that it is possible that top search engine placement is the only marketing you will ever need. But in order to get search engine placement you need to guide those search robots with the words on your page. Start by selecting a good search term. Orlando real estate is a good one; Orlando has international market appeal. But Orlando is also very competitive so anyone who wants to get effective search engine placement for that search term is going to need a lot of words about the Orlando real estate market in order to guide the search engines.

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