 |
Real Estate Marketing, Real Estate Web Design |
 |
|
|
| That is the big question, isn't it? You worry and wonder if you commit to spend a couple hundred bucks a month on search engine placement will you actually get leads and if so, will those leads turn into sales and/or listings? The honest answer is that it depends on four things: your Website, your keyword phrases or search terms; the Ad campaign itself and finally how you follow up with your leads. Is Your Website Ready for Prime Time? The vast majority of buyers and sellers today use the Internet to search for information about real estate in a particular area. This means that the IDX link or custom IDX option on your Website is what they are looking for. The search function should have tools that capture leads for you by making their search easy. Beyond IDX your Website content needs to be relevant for the search terms you want to use. This is true for placement in the organic section and placement in the paid sections. To get a Website relevancy score for your main keyword phrase, simple complete the form at sellrealestate.net/FreeWebPlan.asp Search Terms ? Plan Ahead to Insure Relevance You must determine your keyword phrases before you develop your Website because information about each one of them must be woven into the fabric of your Website. If there is no information on your Website about a particular keyword phrase, you have almost no chance of getting top search engine placement in either the sponsored link or the organic sections. It is a good idea to know ahead of time how much business you can reasonably expect when you achieve top placement for each of your keywords or search terms. In some very rural areas the likelihood of success is remote just like the area. You need to use search terms that give you a reasonable chance of success. The Ad Campaign This will differ depending on whether you plan to use PPC, pay-per-click, advertising or SEO, search engine optimization. Many heavy hitters use both and prepare for both. Notice that the Websites in the paid and in the organic section both have heading in bold plus a few details about the benefits of the Website. Those headings and words are very important and greatly influence the number of visitors who choose to click on your Website. How you control those headings and descriptions is different depending on whether you are setting up for paid placement or for placement in the free or organic section. Follow Up - Remember it is a Confusing World Out There. Mark Twain once pointed out that the streets of hell are paved with good intentions. His words should be a reminder to us that you cannot and should not rely only on the strength of your Website to make the sale at the first visit. The Internet works best if you can attract buyers and sellers to your Website and keep them coming back. You need a strong marketing strategy that delivers top search engine placement to get them there in the first place and a strong follow up strategy to keep them coming back. Try It - You Will Like It While there are many forms your Internet marketing can take, the fact is that if you are not competitive on the Internet, it is going to be hard to survive much less grow and thrive. If you need help with any phase from Web Design to Ad Design and Follow Up call me for a FREE Internet Marketing Consultation. |