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Real Estate Marketing, Real Estate Web Design |
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SEO CANNOT MAKE A PIG FLYI read that somewhere and had to laugh because that is exactly what so many real estate agents and brokers want us to do. Well, not actually make a pig fly but make a Website that is not engineered properly get top search engine placement. Of course everybody knows that pigs cannot fly but many people do not know that it takes a certain kind of Website to get top search engine placement and even then, it is a lot of work. CAN YOUR WEBSITE SOAR LIKE AN EAGLE?SEO or Search Engine Optimization is a method of engineering or building a Website so that it has the ability to soar like an eagle and land on the first page of the search engines. Is your current Website a pig or an eagle? To find out, visit my Website, fill out the form and I will provide you with a FREE SEO Web analysis. SEO IS ONGOINGThe rewards for those who make it to the first page of the search engines are enormous. But the job to get Websites on the top pages of the search engines is also a big dang deal. The SEO Web designer must create, design or engineer the Website properly but there is more to it than that. Many properly designed Websites never make it to page one because it takes regular tweaking and adding of backlinks to get a Website well ranked. SEARCH TERMS MATTERNow I?m going to backtrack and tell you that in very rural areas and for very unpopular search terms, even pigs can fly. Here is an example. If your top search term is New York City real estate you will quickly learn there is over one million searches a month for that term. No pigs will fly to the top there. BUT, if you modify that search term just a little bit and use View New York Real Estate you can now maybe get that pig to fly. Why? Because no one uses the search term view New York real estate. Therefore, there is little or no competition and that means that even a weak Website can make it to page one. However, do not expect to get any business using such a weak search term. The trick to effective SEO is to choose keyword or search terms carefully. You want to go for a term that is competitive enough so you can generate leads but not so competitive that you will be old and gray before you ever get to page one. WINNERS AND LOSERSMaybe one day something else will come along that makes the Internet and search engines a thing of the past but that day is not coming soon. In just about every market in the U.S. search engine placement is determining the winners and losers in real estate. Please call me if you want to know how to get online and get your share. |