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Real Estate Marketing, Real Estate Web Design |
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| With all the competition among Realtors who are all basically selling the same thing it is vital that your Website design lets you stand out from all the others. While you may think the best way to stand out is with glitzy design or graphical elements, the fact is that it is much simpler than that and, at the same time, much more complex. What you need to do to differentiate yourself from your competition is to identify your niche market and make sure your Website focuses on their interests and gets to the point quickly. An effective real estate Web design is one that anticipates the visitors thinking and sees to it that fulfillment is either on the homepage or only one, clearly labeled, click away. If you would like to know how this would work specifically for you, visit Real Estate Web Design and SEO. I will evaluate your current strategy and provide you with a Web Plan for Success. Why People Visit Your Site As a real estate agent or brokerage, the majority of your Web visitors will be people interested in information about the market in your area. Some will be potential buyers looking for great buys and some will be sellers hoping to determine what they could get for their home should they decide to sell. A small percentage of these visitors will be what most agents would consider a good prospect, that is, someone who is ready to take action. The center, the hub of your Website from the point of view of your visitors is your home search section. A very powerful way to differentiate yourself from your competition is to make sure the search function on your Website is easy to use and meets all the needs of prospective buyers and sellers. It is a good idea when designing your search function to spend some time thinking about local buyers, out of area buyers and homeowners thinking of selling. Local: These buyers are familiar with the area in general and more than likely know all the cities or towns in the area. These visitors will appreciate it if your search function allows them to search by neighborhood. Out of Area: These buyers may appreciate some information about the area that they may not be able to find elsewhere. If your service area includes more than one town or city, you might consider a page of information for each area coupled with the actual results page. Homeowners: Prospective sellers will appreciate a section that showcases recent sales in the area. Actually buyers like this information as well. A section like this is not always possible through your MLS but it is such an important marketing tool for you that it is worth keeping up on your own. KISS Another wise old saying that most of us learned as kids is Keep It Simple Stupid and that advice applies to Web design. It is actually just another way of saying, Don?t Make Me Think. The more you think about the needs of your prospective clients and design your site to meet their needs, the more your Website will stand out among all the rest. |