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Real Estate Marketing, Real Estate Web Design |
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REAL ESTATE WEB DESIGN PART IIAs the most important content for buyers is information about the area?s real estate market, the most important tool in an effective real estate Web design is the IDX option, especially when this data is programmed to not only give information but to capture leads. REAL ESTATE WEB DESIGN FOR PROSPECTS: CUSTOM IDXCustom IDX options allow you to display all the listings in your MLS on your Website and have your contact information attached to each listing. There are several ways to use this data within a real estate Web design to capture quality leads. You might decide to have people sign in before they can see the data or you can decide to let everyone search to their heart?s content. You might decide to allow free access to some data and require a sign in for other, more sensitive data. You might offer prospects the opportunity to list the home features and price they are looking for in order to receive instant listing alerts when a property of that type comes on the market. This can all happen automatically and makes you look very efficient. It also lets you know which visitors are very serious and which are not. You can make it possible for visitors to schedule an appointment to view a property in person on your Website?you will follow up by phone, of course. You can provide the search function in a user-friendly verbal format or rely on maps. |