Real Estate Web Design, Internet Marketing, SEO

Real Estate Marketing, Real Estate Web Design
and Real Estate SEO

WHO ARE YOU GONNA PLEASE?

It?s a matter of fact! Search engines like wordy Websites and people do not. In fact, people, i.e. your prospects, have never liked wordy advertising and the Internet has not changed that fact. The reason that search engines prefer words is that:

ONE: Search Engines do not see graphics and

TWO: They judge your value to customers based on the words on your Web pages.

Your dilemma as a real estate agent or broker is that without top search engine placement your prospective customers will never see your Website. For a FREE SEO Analysis visit us and I?ll show you how to have it both ways.

DOES IT HAVE TO BE EITHER OR?

NO! The ideal Website has everything that a prospective homebuyer and home seller might want AND it contains a certain number of pages that prove its value to the search engines. These pages created for search engines are called Optimized pages and the number of them you need depends on the number of search terms or keyword phrases you need to support the business results you want. The truth is that you must please both your prospects and the search engines but when you do, you will love the results.

THE BEST OF BOTH WORLDS

There is one other detail we should mention about search engines and that is the role of backlinks. When another Website links to your Website, that is a backlink for you. Search engines judge your Website?s value based on the number of optimized Web pages and the number of quality backlinks it has.

WEBSITE ARCHITECTURE

This is a term that applies to the way a Website is put together. Some Websites use framed pages for most if not all content. This type of structure is self-defeating because search engines do not see within the frame. That?s right! If your Website is set up with framed pages there is nothing there for the search engines to see. It might be a fine Website for prospective buyers but search engines will never give it top ranking in the free section.

Noel Markham, M.A.