Real Estate Web Design, Internet Marketing, SEO

Real Estate Marketing, Real Estate Web Design
and Real Estate SEO

PAID VS FREE SEARCH ENGINE PLACEMENT

The two big differences are cost and results. Let?s start with cost. Paid search engine placement requires a fairly substantial monthly budget. Oh sure, there are those who tell you they can get your Website to page one placement for only $50 a month but I would be amazed if that resulted in any meaningful leads. Agents and brokers who are paying close to $1000 a month or more for top search engine placement are those that are likely to make money. You see, the more competitive an area is, the more competitive a search term is, the more page one placement will cost. On the other hand, Natural Search Engine Placement, this is in the FREE section, is FREE. The only cost involved is setting up an optimized Website and engaging in networking or getting backlinks.

COMPARE RESULTS

FREE search engine placement wins over paid placement when it comes to results as well. A large part of the market is suspicious of the paid links, AKA Sponsored Links. Ask yourself, how often do you choose a sponsored link over the links in the FREE section? Due to the market?s suspicions Websites in the FREE section receive about 3 visits for every one visit to a Website in the Sponsored Links section. And since the name of the game is Getting Prospects to Visit Your Website, the Free section is the place to be for top results. How does this relate to your business? To find out, visit for a Free SEO Analysis.

IT IS A QUESTION OF EITHER OR

Your decision should not be to get top search engine placement or not to get top placement; It should be whether to spend the money for paid placement or to set up the more affordable and more effective Free search engine placement. To do neither is to set yourself up for failure online.

PUBLIC SERVICE ANNOUNCEMENT

Many real estate agents and brokers hope that the Government will extend the new FHA guidelines beyond the end of this year in order to make FHA loans available to more prospective homebuyers. If you agree, please contact your state Senators and Representatives and ask them to vote for extending this bill.

Noel Markham, M.A.