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Real Estate Marketing, Real Estate Web Design |
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IS THE INTERNET RIGHT FOR YOU?The way some people carry on?I am probably one of those people?the Internet is the greatest thing since buttered popcorn. Then others claim to have tried it and found the results less than amazing, a lot less. So, who is right? Well, I think I am, of course, and I know what all those who claim it is not so hot are doing wrong. And trust me, there are many paths you can take that will lead nowhere and a few that will lead to that much talked about pot of gold. You just need to know which road to follow. Am I mixing my metaphors? You bet I am! ARE YOU RIGHT FOR THE INTERNET?Making sure that your Website is set up to ensure that the search engines will like it means you must follow certain Web design procedures. This method of creating Websites is known as SEO or Search Engine Optimization. Most real estate Websites are NOT optimized which is why some people wonder what the Internet hype is all about. Visit and I?ll give you the odds of getting top placement with your current Website and help you develop a good strategy for meeting your goals. HOW THE INTERNET ATTRACTS BUYERSThis is pretty straightforward. A prospective buyer is hungry for information and what better place to get all the information you need than the Internet. So, to attract buyers, you need to get your Website ranked high on the search engine results page or SERP where buyers are looking. In other words, if someone goes to Google and does a search for real estate in Long Beach, you want your Website to be listed at the top of the page that comes up, right? Sure, right if you happen to be selling real estate in Long Beach. If you are selling real estate in Dallas that wouldn?t work for you. HOW THE INTERNET ATTRACTS SELLERSSellers do the same thing that buyers do. They search the Internet for information. If you really want to impress prospective sellers you will provide recent sales information. I cannot think of a homeowner on this planet who does not want to know what his neighbor?s house just sold for, can you? Now, the question is how do you get this recent sales info on your Website? Some MLS data is made available to the public and if this is the case in your MLS, problem solved. If your MLS does not let you display this data, then you can have a section programmed on your Website that will make it easy for you to include this data for as many communities as you like. Noel Markham, M.A. SEO Marketing Analyst and Consultant Toll Free: 888-814-5347 noel@revalues.com www.sellrealestate.net |