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Real Estate Marketing, Real Estate Web Design |
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| Let?s face it! This is what all the hoopla is about. This is what everybody desperately wants. So, of course you want it too but maybe you are afraid you can?t compete? Well, you can compete and you should compete because if you do not, you will not ever make the money you want. And the first step you need to take is to determine your Website?s SEO Score. The SEO Score will tell you whether or not your Website is ready to compete for the top spot and if it is not, your SEO Score tells you exactly where it falls short. This is good information to know and if you are curious about your Website?s SEO Score, visit SEO Score and complete the SEO Score request form. THERE ARE MANY WAYS TO GET LEADS The ideal strategy is to set up your Website so it will merit the top spot on Google?s SERP or search engine results page in the FREE or organic section. I say it is ideal because there is no charge for that placement. Lots and lots of leads will be yours and you will not have to pay for them at all. There is, however, a down-side to the Free or Organic placement. It takes a well-optimized Website to pull this off and even with that it takes time. So, we have developed a strategy so that you can shoot for the free placement but while you are waiting for that to happen, we go after one or more of the many pay per click options so you get leads right from the get-go. With Google you can target both the Free and the paid sections. GOOD QUALITY VERSUS POOR QUALITY LEADS Not all leads are created equal and there are hundreds of ways to get poor leads and only a few ways to get top quality leads. The keyword phrases used to attract leads and the website?s offer both can have a negative or positive effect on the quality of the lead. For example: If people visit a site and sign up to win a new car that does not necessarily mean they are interested in buying real estate, even if they signed up to win on a real estate related Website. On the other hand, if someone signs up to receive new listings for a particular area, you can assume the person is at least interested. This does not mean that I am opposed to making offers to win but if you do, the prize should be real estate relevant and the conditions should be clear. If not, you could waste a lot of time chasing leads that are not leads at all. Whether you are getting a lead from the free section or paying for the lead, you want to make sure your leads are high quality. WANT RESULTS GUARANTEED? Our business is setting up real estate Websites that produce leads for our clients and we guarantee good leads so if you are not getting the results you want, I urge you to call or email me today. You?ll love the results. |