HOW MANY LEADS DO YOU WANT? Do you want a handful of quality leads every month? You are not limited, so maybe you want several hands full? Or, if you are really serious, you might want more than one person or a small team can handle. With an optimized Website you get to choose!
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TAKING A SMALL BITE OF THE APPLE A single agent in a competitive market area can count on a steady stream of quality leads by focusing his/her Internet marketing on one or possibly two key areas. A Website that is optimized for one or two keyword phrases or search terms such as Carlsbad real estate and Oceanside real estate would keep a single agent consistently well fed and happy. Taking on the whole area of San Diego real estate would be more, much more, than a single agent could handle.
TAKING SEVERAL BITES While one or two towns or villages will make a single agent happy, a team of agents or a small brokerage will usually want a bigger bite of the apple. Of course, it all depends on the size of the market. A Website that has top search engine placement for Orlando real estate might be enough to provide sufficient leads for a team but overstress a single agent. A smaller town such as Celebration real estate would not be large enough for a team of agents.
EATING THE WHOLE APPLE Sometimes it makes the most sense to blanket an entire area. This makes sense for a brokerage with many agents or for a single agent or team that may be planning on expansion or has plans to keep some leads and sell others. Blanketing an area is a very powerful marketing strategy. Imagine how impressed a prospective buyer would be when no matter what search term is selected, your Website is right at the top of page one. Blanketing an area means that a Website will need many optimized pages with fresh, original content.
IT IS ALL UP TO YOU We create optimized Websites to meet any need. We help brokers blanket an entire area. We help single agents with limited budgets get coveted page one search engine placement. And we develop successful strategies for every requirement in between.
Noel Markham, M.A. SEO Marketing Analyst and Consultant Toll Free: 888-814-5347 noel@revalues.com
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