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Real Estate Marketing, Real Estate Web Design |
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GOOD SEARCH ENGINE PLACEMENTBy good search engine placement I mean a Website that can be found in the top half of the search engine response page for a relevant search term. There are two ways to get this good search engine placement: One you can get your Website placed in the Free or organic section of the page; Two, you can pay per click and get your Website placed in the Sponsored Link Section. WHERE IS YOUR WEBSITE PLACED? If you would like to know where your Website is placed on the major search engines, Visit for a FREE Search Engine Placement Analysis for your Website. GOING FOR THE GOLD!The big winners today, i.e. the agents and brokers that get the most leads, are those who have effective Websites that are found on page one of the search engines, either in the Free or the paid section. The most cost effective plan is to set up your Website properly and go for the FREE section. This is what I call Going for the Gold. Websites in the FREE or organic section get more action that the sponsored links. There are two reasons for this. One, the Free section is the left side of the page. We Americans read from left to right and if we find what we want right away, our eyes simply do not go all the way over to the sponsored links that are on the right. Two, many Web users believe that the sponsored links are ads. They believe that the Websites in the FREE section have been judged to be worthy and so they naturally prefer those Websites. DO NOT SETTLE FOR SECOND BESTIt has always been true in marketing that there are only a few winners and multitudes of losers and it is certainly true on the Internet. The good news about the Internet is that anybody, even a small brokerage, even a single agent, can afford to get it right and reap the rewards that top search engine placement has to offer. This may not always be true as more and more real estate professionals are taking advantage of search engine placement. As the top spots fill up with well-optimized Websites, it will become harder and harder for newcomers to break into a top spot. Not impossible, mind you, just that it will cost more. WANT HELP WITH SEARCH ENGINE PLACEMENT?Contact Noel for information on Guaranteed Search Engine Placement. The sooner you get started the soon you will get there. Noel Markham, M.A. SEO Marketing Analyst and Consultant Toll Free: 888-814-5347 noel@revalues.com |