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Real Estate Marketing, Real Estate Web Design |
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Effective Real Estate SEO Tips Be The Number One Website On GoogleIt is the most coveted position of all of your competitors, even those who are paying for placement and especially those who have no other way than the Internet for generating leads. And the good news is that no matter how small or how large you are, it is possible for you to gain that lofty, lead-generating spot. You just need to put your Web strategy in perspective. Take Stock Of Your Assets Unless you are just starting out and have no Website or Web history, it is likely that your Website has some strong points and some weak points. It is important to know what you have got going for yourself in order to evaluate the changes you need to make in order to reach your goal. Your Website?s SEO Score is an easy way to know the good, the bad and the ugly. You can get that score by visiting me online at www.sellrealestate.net/seoscore.asp What Are The Possibilities? Possibilities include: Maybe you have a good domain name; maybe your Website has a fairly good PageRank; maybe your site has many good backlinks or has especially good content. In order to actually obtain that coveted Number One spot on Google your Website has to be good in all these areas but just because your site is nowhere to be found, you should not assume that your site is weak in every area. What Are The Vital Elements? In a nutshell, the vital elements of all SEO are good content, updated content and backlinks. As far as real estate SEO is concerned, you have some advantages if you choose to use them. *Real Estate SEO Content ? Content means the words on the page that direct the search engines as to what index the site belongs in. Most real estate agents find themselves on page one of the search engines for their own name. This is because the Realtor?s name is usually repeated on every page and because there probably is not a lot of competition for placement for your name. Think about that repetitiveness when preparing the content or the written part of your Web pages. *Updated Content ? It would be time-consuming to say the least if you or someone had to go in every day and add more words or more information about your Website. However, if your IDX is programmed correctly it is possible to use that data that is naturally updated every 24 hours to do some of this updating work for you. Another easy way to update content on your Website is to include a blog that can be updated by you, by your assistant or even by an RSS feed. You need to make sure the blog content is optimized for your keyword phrases as un-optimized content is just wasted words. *Backlinks ? As you know, a backlink occurs when another Website links to yours. A common misunderstanding seems to be that linking out to other Websites is important for your placement. This is not the case. It is important that other Websites link to you. Now backlinks are not all that easy to get. There are link farms where you can sign up to get lots of backlinks in a ridiculously easy way but the easy way is not always the best way. The search engines do not like the links from link farms so it is best to stay away from this option. At the best these links will not get you anywhere and at the worst, they may get your blackballed by one or more search engines. Reciprocal links are an acceptable way to add backlinks but contacting others and arranging to share links is a time-consuming strategy and not the most powerful way of doing things. One-way backlinks, like the kind you get when you publish articles or press releases online are the strongest type. Keeping That Number One Position This approach to SEO, including good content that is updated regularly supported by an ever-growing number of good backlinks is a sure-fire way to reach and keep that Number One spot on Google. |