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Real Estate Marketing, Real Estate Web Design |
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| The idea that you should design your Website?s home page to appeal to prospective visitors is basic Marketing 101 so it is amazing how often that advice is ignored. Many Websites are designed in the mistaken belief that visitors are: 1. Looking for you. 2. Anxious to see moving pictures of your area. 3. Interested in a polite but time consuming message of welcome. 4. Willing to spend precious minutes trying to figure out if your Website has the information they are looking for. 5. Has the time to scroll through a gazillion sidebar links to find something of interest. WHAT DO THEY WANT? Since we are talking about real estate Websites here, let?s assume that visitors are looking for local real estate information. If you assume that, you will not go wrong. This means that the real estate search section of your Website is the most important part of your site. How you handle and how quickly your Website gets to the presentation of that information will determine, to a large degree, how much benefit you will receive from your Website. If you want to know how well your Website follows Marketing 101 rules, visit http://www.sellrealestate.net/seoscore.asp and complete the SEO Score request form. WHAT DO YOU WANT? Since we are talking about real estate agents and brokers here, let?s assume that you want serious buyers and sellers to contact you and use your services. If we assume that, we now have narrowed down the possibilities of how your home page should be designed and how your search should function. When you know your Website?s SEO Score, you will know where it is set up to work for you and where it falls short. WANT RESULTS GUARANTEED? Our business is setting up real estate Websites that produce leads for our clients and we guarantee good leads so if you are not getting the results you want, I urge you to call or email me today. You?ll love the results. |