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Real Estate Marketing, Real Estate Web Design |
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| BETTER SEARCH ENGINE PLACEMENT The good news is that if you have a Website it is already ranked by the search engines. The bad news is that for most, your search engine ranking is so far down the list that your Website cannot be found. If you would like a FREE Search Engine Placement Analysis of your Website, visit http://www.sellrealestate.net/freeseoanalysis.asp. BETTER PAGE PLACEMENT It should be obvious that you will get more leads if your Website shows up on page one of the search engines than if it shows up on page four. However, it is also true that you will get far more leads if your Website is ranked number one, two, three or four on page one than you will if your Website is on page one, but at the bottom of the page. In order to get better Search Engine Placement your Website will need to have good content, to avoid certain design styles and graphics that may interfere with the search engines? technology and you will need a sufficient number of backlinks. If you play by the rules and you have chosen the best keywords or search terms you will make a lot of money. If you don?t follow the search engines? rules, you will either have to pay per click or go without. And either option is very costly indeed. BETTER RELEVANCY It often happens that a Website owner enjoys top of page one placement and still gets no leads. No action! A couple of things can cause this. One: Not all search terms are equal. You must first determine what your prospects are looking for. Let?s say you are in River City. And let?s say that over 300 searches a day for River City Real Estate, but your Website is Number One on page one for River City Luxury Homes. Unfortunately there are no searches for River City Luxury Homes so page one placement will not help you at all. Two: Not all cities or communities are well known enough to have an online market. Tucson real estate gets a lot of action on the Internet but Patagonia real estate, a nearby community, gets none at all. So, if you want to better your search engine placement, you need to consider all the factors. BETTER GET GOING The Internet has become so powerful as far as real estate sales are concerned that it is possible that top search engine placement is the only marketing you will ever need. This is fantastic news for those who already have top placement and for those who are determined to get in the game. It is terrible news for those who cannot or will not better their search engine placement. Why? Because if you have no budget for getting top search engine placement there is not much else you can do. Every other form of marketing is way more expensive. If you have any questions about this and want help getting better search engine placement, please call me at the toll free number below. Noel Markham, M.A. SEO Marketing Analyst and Consultant Toll Free: 888-814-5347 noel@revalues.com |