MODERATION IN ALL THINGS

The ancient Greeks held MODERATION in high esteem and it is still a good idea when it comes to including photos and information about yourself on your Website.  It is true that serious prospects will want to know about you when and if they get ready to take action but in order to get prospects to that point, it is more important to include Attention Getting offers that will pique prospects’ interests.  A very useful interactive section at http://www.sellrealestate.net/
webdesignsavvy.htm will give you some of the main dos and don’ts of Web design.  You can test your Web Design Savvy, have a little fun and maybe learn something important that will help you get better results online.

DO BRANDED SITES DO BETTER OR…?

When all the shouting is over, Websites that have good, useful content for prospective buyers and sellers are effective whether the agent’s photo is on all pages or not.   The key to good marketing results is starting with a Good Plan, marching forward with Good Content and getting results with Good Search Engine Placement.

At first glance, many template Websites might be categorized as “The Silent Type.”  They certainly do not contain any original content.  Dozens and dozens of agents in your area have Websites that say and do pretty much the same thing.  But wait!  Doing the same thing as everybody else is shouting a message to your prospects.  These Websites say that you are not much different from any other agent in town who can pretty much do the same thing for them as you can.  And if your Website says that, well, I’m sure you don’t want your Website to give that message, do you?

HOW TO GIVE THE RIGHT MESSAGE

When developing Custom Website plans, I always start by identifying the message that the agent or broker wants his/her Website to give.  A sample message or concept might be, “I want this Website to be the best and most useful resource for second home buyers.”   The next step is to identify the types of information and Web strategies that support the identified message or concept.  It is really hard to go wrong when you follow these steps and if you would like to see how it works first hand, visit http://www.sellrealestate.net/
FreeWebPlan.asp.  Following these steps and starting with a well thought out plan will put you miles ahead of your competition. And isn’t that where you want to be?

CAN A WEB SAY TOO MUCH?

Wordy Webs are not popular with people. In a past life I was a high school English teacher.  Can you tell?  I don’t know how much my students learned but I learned that only a small percentage of the population likes to read.  Knowing that, it would be a mistake to cram your Web pages full of words, words, words, and yet many people do.