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Remember
Those January Goals?
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It has
become such a tradition
that when the 4th
of July fireworks die down I, somewhat like Pavlov’s
dog, start thinking about our company’s Marketing Report
Card. What
were those goals we set back in January? Did we meet all of them?
If not, what creative excuses will we invent to
explain our failures?
Where can we pat ourselves on the back?
DENIAL
IS NO HELP
Planning
for success
is an exhilarating experience full of hope
and good intentions.
However, to ensure effective marketing, you must
evaluate your progress every so often.
If you are not used to a six-month marketing check
up, here’s an easy way to get started.
LIST
YOUR GOALS
List
each of the goals
you set for yourself six months ago.
Goals are statements of what you wanted to see
happen. A
worthy goal might have been to increase your listings from
1 a month to 2 a month.
Another goal might have been to make the same
number of transactions as last year but to work with
higher end property so that your commissions are higher.
GRADE
YOUR PROGRESS
Give
your goal a Plus (+) if you are on the right track and
you see definite progress.
Give your goal a Zero (0) if there is no positive
change and give your goal a Minus (-) if you have actually
lost ground.
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If you did
not make goals
at the beginning of the year, it is not
too late to start. I’ll
help you develop goals when you request a Free Custom Web
Plan at http://www.sellrealestate.net/customweb.htm.
If you did make goals and you have graded each of
them, here is the next step.
FIND
THE REASON
Every time
we state a goal
we must also plan realistic strategies
for making it happen. If
the goal was to increase listings from 1 a month to 2 a
month, plans would have been needed to make that happen.
Hoping isn’t a strategy. Likely strategies for this
kind of goal might be to create a coordinated Website and
advertising strategy targeting FSBOs or a geographic farm or
absentee owners or all of the above.
If you stated the goal and developed a realistic plan
for reaching the goal and you implemented that plan, you
probably gave the goal a Plus Sign.
If you stated the goal but did not implement any
plans for reaching it or the plan was weak, you probably
gave the goal a Zero or a Minus.
BUDGETING
FOR SUCCESS
No matter
what you decide to do, it takes money to do it.
Some folks choose to do nothing because they feel
they do not have the budget to go after more business.
But doing nothing can end up costing a great deal in
terms of lost business and lost opportunities.
Budgeting depends on the goals you want to reach and
the methods you will use for reaching them. Visit http://www.sellrealestate.net/archives.asp
and click on WHAT SHOULD A LEAD COST for more
information.
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If all
your goals got Plus Signs, Good for You and keep up the
good work. And,
I do mean Keep it Up. You
cannot afford to slack off now.
If your goals did not get Plus Signs or if you did
not set goals at all, all is not lost if you take steps to
remedy the situation today.
I mean now! There
is actually no law that says that goals must be set in
December or January. Goals
and plans to implement those goals can be set at any time
that you decide to get serious about making money or saving
time or making more while working less.
Need help? Call
me toll free at 888-814-5347 or go to http://www.sellrealestate.net/customweb.htm
and send me an Email. In
the meantime, here are the main rules or guidelines for
increasing your business.
DO
SOMETHING DIFFERENT
If you
want better results than what you are getting now, you
are going to have to implement a different strategy from the
one you are relying on now.
If you want your Website and your advertising to
stand out and be noticed, you are going to have to do
something different from all the other agents who want the
same things you do. Either
way, the key word here is DIFFERENT.
TEMPLATES
ARE NOT DIFFERENT
Template
Websites and template postcards are relatively
inexpensive because of their one size fits all nature.
But, it is hard to be different when you are doing
the same advertising as everybody else and using the same
Website as everybody else.
If you want to generate leads then your marketing
strategy needs to be designed to do just that.
For ideas on how that works and to check on your own
approach, visit http://www.sellrealestate.net
/coordinatemarketing.asp and see how coordinated your
marketing is. The
key here is COORDINATED MARKETING.
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