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The
Path to Riches
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Some
people buy lottery tickets, some people try
get-rich-quick schemes, others with exceptional abilities
become media or sports sensations but most of us know that
if we want to make a comfortable living or join the ranks
of the wealthy we are going to have to go to work.
IF
WISHES WERE HORSES…
We all know
that Beggars Would Ride if wishes were indeed horses.
But even though we all learned this at an early
age, Wishful Thinking continues to substitute for a real
plan of action for many real estate agents and brokers. The fact is that the first step on the Path to Riches is a
well thought out, realistic Plan of Action.
And there is absolutely no reason to go without
this first step since we will provide you with a FREE
Custom Web Plan. To get started, visit our Website at http://www.sellrealestate.net
/FreeWebPlan.asp and answer the online questions.
FOLLOW
THE
YELLOW BRICK ROAD
Dorothy and
her companions in the Wizard of OZ were told to follow the
Yellow Brick Road and they did.
They had a plan and stuck to it through many
roadblocks and eventually, they all got what they wanted.
The FREE Custom Web Plan that we provide real
estate agents and brokers becomes your own Yellow Brick
Road. The
plan is not something that is imposed on you.
We do not try to sell you a Website but we do
develop a way for you to use a custom Website and all of
your marketing efforts in such as way that you get where
you want to go.
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Deciding
You Are Worth the Effort |
| All
sales, but especially real estate sales, take a
toll on the sales person.
I cannot think of too many other career paths
where people spend so many hours each day working to
help or serve others.
Well, I guess a chef might work longer hours
but who else? I
don’t think that Internet technology and smart
marketing can help the chef much but it sure can do
a lot of the savvy real estate professional.
LET
THEIR FINGERS DO THE WALKING
What
if you could save hours of your time each day by
setting up systems on your Website that make it easy
for you to communicate with your clients—buyers
and sellers alike?
In an instant you can create a
password-protected section for each of your clients.
In this section a client can find out exactly
where they are in the buying or selling process.
Two-way Email communications systems can also
be set up in this type of a section.
Might you have a little more time for
yourself or for other business activities if you
focused a bit on streamlining your client contact
process?
INVEST
IN YOURSELF
The
purpose of technology is to make our lives easier.
Technology can save us time, save us money
and in most cases to a better job than was possible
before it came along.
Yes, it takes an investment to set up systems
that will enable you to enjoy the benefits of
technology but you are worth it.
Let’s look at some other ways that
technology can save you time and money.
One:
Auto-responder technology on your Website makes it
possible to set up highly targeted series of
messages that are automatically sent to the
appropriate people on a pre-arranged basis.
How many hours a day, week or month would you
save if you used this kind of technology to keep in
touch with past clients and current prospects?
Two:
A well-programmed IDX solution on your
Website can insure a mutually beneficial interface
between you and prospective buyers.
You can find more information about this at www.sellrealestate.net.
Just click on IDX Solutions.
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Budget
and Business Growth |
| You
will need a budget to take advantage of the
benefits technology has to offer and you will
need a budget for getting where you want to go.
It is counterproductive to think you can
accomplish great goals without a plan and
without the resources…read that budget…to
get you there.
However, the idea is to start where you
are and work forward within the budget that you
have. So,
let’s look at some sample strategies for a
variety of budgets and goals.
GETTING
STARTED
If
you have a very limited budget there is no sense
in thinking you will set up a Website and target
the out of town buyer by getting on the search
engines. But
you can consider setting up a very targeted,
single or double purpose Website and support
your strategies with low cost local marketing.
Targeting FSBOs and Expired listings in
your community is a great way to get started
with even the smallest budget but you will need
a Custom Website designed to make your services
irresistible.
TAKING
IT TO THE NEXT LEVEL
If
you have a solid, local base of business you
might want to parlay some of your income by
setting up a Custom Website and going for top
placement on the search engines.
If you set up a Website that is optimized
for the search engines it is possible to get a
good position without paying high pay-per-click
fees.
CONSOLIDATING
YOUR EFFORTS
When
getting new business is not the problem and
getting a life sounds appealing but hopeless, it
is time for you to find out what technology can
do for you. If you are a broker technology can
help you train and recruit agents.
Technology can help you save time,
impress clients and help you generate more leads
and more referrals. It can do your follow up for
you, do much of the work showing homes to
prospective buyers and make it possible for
people in your community to complete their own
CMA right on your Website.
If you have any questions about how
technology can make your life easier and more
profitable, call me toll free at 888-814-5347.
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