Planning
Good Web
designers work best when following a detailed custom Web
plan that includes the content of each Web page to be
designed as well as the context or the way the site will
look, how it will download and navigate.
Creating a
Custom Web Plan is the job of a Marketing expert who
understands the Internet market, is a skilled programmer
who knows how the
Website will be promoted. For example, if you plan to use
Search Engines to promote your Website, it is vital that
your Website design is set up to please search engines as
well as your market.
Excellence
in Planning and Design insures Excellent Results
Web Content
Custom Web
Design content includes the message, the offers and the
words on the page. The words on the page work as
tools to persuade and motivate the people who visit your
Website to take action. Action might encompass many
things such as reading the text, book marking the page,
requesting further information or phoning you at
once. Compelling Web Content must be well written
and focus on visitors' areas of interest. Stale,
overused information that appears on literally thousands
of Websites has little power to motivate anyone to action.
Web Context
Websites
exist in a context that includes graphical elements, the
use of color, design as well as navigation and downloading
time. For best results, a Website's context should
serve the Web Content and not the other way
around. The Website context must also be
planned to work well with the site's eventual method of
promotion. The use of graphics that download slowly
and the use of certain design elements may hurt a Web's
ability to rank well on search engines.
