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Real Estate Marketing, Real Estate Web Design |
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MORE REAL ESTATE WEB DESIGN TIPSThe home page is possibly the most important page for real estate Web designers to get right. The home page must attract a visitor quickly and show that visitor that what they are searching for is right here! If a visitor has to search among 20 or 30 links to find what they are looking for, the real estate Web design can be said to have gotten off on the wrong foot. This is no place for graphical displays, homage to the agent or broker or worthless instructions on how to use the Website. If it isn?t clear at a glance, then the real estate Web design is weak. There needs to be an exciting offer on the home page, near the top right of the page. It needs to be placed there because people read from left to right and their eye will come to a natural rest on the right side. Weak or boring offers will not do. It is a waste of time to be safe here and make the same kind of offers that everybody else makes. Be original! Be creative! Be Generous! The home page is also important for search engines so a good real estate Web designer will focus on those needs as well. Search engines respond to words and the words on the page tell the search engines what the Website is about. Why is this important? It is important because if the real estate Web designer does not tell the search engines what the site is about, how in the world will they know and then how in the world will this Website ever get on page one of the search engines? Here is where knowledge of your keyword phrases is important. If you have just one keyword phrase, it needs to be written about on the home page. If you have five keyword phrases, each one needs to have some text on the home page. And where do we go from there? Well, look for the next blog? |