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Real Estate Marketing, Real Estate Web Design |
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REAL ESTATE WEB DESIGN ? WORDS COUNTAs with any type of marketing and advertising, the words you use on your Real Estate Web Design pages really do matter. They matter to search engines and they matter to people. Actually, the best way to write the content for your real estate web design pages for search engines is not the best way to write for people. However you must do both or your marketing efforts will fall short of your goals. People tend to skim and scan the words on your real estate Web design pages. They are in a hurry to get the information they want. They read headings, picture captions, bulleted text and short bursts of writing much more than long paragraphs. So when you are planning the text on your real estate Web design, avoid long blocks or pages of text. People will not read all that. Search engines do not mind words so much. In fact search engines will judge the real estate Web design?s value, in part, by the words on the page. Remember, they haven?t got much more to go on. So, if you write a full page on the exciting things to do in your city and you write it well, the search engines will think this is a good page to put in their index for exciting things to do in your city. If that is where you want your Website to show up, job accomplished. If what you really want is to get top search engine placement for real estate in your city, then your real estate Web design page and all the words you wrote for it, will have been in vain. So, how do you get around the fact that search engines love words and people want you to get to the point? Well, there?s no law that says that every page on your real estate Web design has to be written for search engines, just as every page on your site does not have to be written for people. You have to know how to pick and choose both your words and where you place them. |