REAL ESTATE WEB DESIGN & LEAD CAPTURE
Good Real Estate Web design must include both pages for people as well as pages for search engines. So far we have talked about the fact that people do not tend to read pages of text. So, if you have a lot to say and you want your visitors to read it, you might want to break the text into smaller paragraphs with bold headings. In addition, real estate Web design for people should not overlook the power of bulleted items.
? Write Short Paragraphs with Bold Headings ? Use Bullets ? Make Good Offers
I bet you read those bulleted items.
WHY PEOPLE READ BULLETED ITEMS It is simple really. Reading the bulleted items gives readers a quick overview of what the page or the article is about. In many cases, reading the bulleted items is all a person needs to do. And that is how people like to read online. They skim and scan quickly to find the information they want. If they are really interested in the topic they will read more.
GOOD OFFERS ARE HARD TO RESIST Sign up here to win the down payment on the home of your dreams! Who could resist that? This is an example of a very powerful offer but one you may not feel comfortable offering. So, you have to think about giving. Can you offer visitors who sign up Free Email Listing Alerts? Can you provide a Live Chat service so people looking at property on your site can get their answers in real time? Some people will even sign up for a Free subscription to your newsletter. Forced registration to allow visitors to search the MLS on your site is also a type of offer but will turn many people away. While offers are important, it is also important to have a clear understanding of what kind of leads you will generate from the offers. Someone signing up to win a Free TV may have no interest in buying or listing a home in your area.
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