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Real Estate Marketing, Real Estate Web Design |
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REAL ESTATE WEB DESIGN, PART IIn order to be effective, real estate Web design must address two main issues: it must satisfy prospects? needs and it must follow the search engine?s algorithms in order to achieve top search engine placement. REAL ESTATE WEB DESIGN FOR PROSPECTSThe majority of people who visit a real estate Website do so in order to get information on the real estate market in a specific area because they are considering making a purchase. Good real estate Web design then, should anticipate and address the interests of the buyers who visit the site. While these interests may vary depending on the circumstances of the buyer, it is safe to say that all buyers want to see property that is listed for sale. This makes the area?s MLS data and how it is handled on the Website a very important issue. Other topics of possible interest include: loan information, school information, the history of the area, recreational and employment opportunities and the area?s recent sales figures. |