 |
Real Estate Marketing, Real Estate Web Design |
 |
|
|
REAL ESTATE WEB DESIGN CONTENTThe content of a real estate Web design is made up of the words on the page. The name of the brokerage, the agent?s name and address and any tag lines are part of the content and this content appears on every page of the site. For this reason, in most cases, when you do a search for the agent?s or the broker?s name, the Website will be listed at the top of the search engine response page. This fact should be a clue for real estate web designers. It is a clue to the mind or the thought process of the spiders or robots that search engines send out to scan Websites. Beyond having the agent?s name on every page there is usually a whole Web page devoted to information about the agent and more repetition of the agent?s name. However, on very few Real Estate Web designs do we find that much attention given to the market that is being targeted. Now, in all fairness, competition on the Internet for your name is not very steep. For example, there may be 15,000 searches a month for Fairfax Real Estate but how many searches a month are there for your name? Probably not many. Therefore, it is easier for a real estate Web designer to set up a Website that will get top search engine placement for your name and a lot harder work is required to get top search engine placement for your keyword phrase. ..that is, if you have chosen your keyword phrase wisely. However difficult it may be, the same principles apply. If you want your Website to get top placement for Fairfax real estate then there needs to be a significant amount of content on your Website about that topic. It is a lot harder for a real estate web designer to write content about your keyword phrase but a good real estate Web designer will do just that and get your Website ranked on page one. |