REAL ESTATE WEB DESIGN - URL
The name of a Website is important for marketing for a variety of reasons. It is helpful if your URL is easy to remember and to spell so that clients and prospective clients can always find you online. URLs for real estate Web designs cannot always be about a particular city because often the agent serves more than one area but we have found that a real estate Web design?s search engine placement is definitely affected by the URL or the domain name. For example, the URL RiverCityRealEstate.com will definitely be a positive factor in getting that Website to page one of the search engines. It is a much better name as far as search engine placement goes than say a company name. Both might be memorable but only one will help with important search engine placement.
Another important factor in a real estate Web design?s URL is its age. Search engines evaluate a lot of things when deciding how relevant a real estate web design is and the age of the URL is one of those factors. Obviously, a URL with the city + real estate that is easy to spell and remember and has been operative for several years is ideal.
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