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Real Estate Marketing, Real Estate Web Design |
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CUSTOM REAL ESTATE WEB DESIGN IDEASPossibly the most important aspect of any custom real estate Web design is the custom IDX or Search function. One thing you can be sure of is that most of the people who come to your Website are there because they want to see what?s available on the market. Once you have a visitor to your Web and they are looking at property, it is the job of your real estate web designer to set up the search so that it is easy for your visitors to use and so that it contains very powerful lead capture tools. So, what are lead capture tools? On any real estate web design, any offer of any sort can be considered a lead capture tool. For example, Free CMA with a form is a type of lead capture tool. It will appeal to people who are looking for an agent to list their property or to people who just want to know what their property is worth. This lead capture tool is not terribly powerful, but when someone completes the form, you can be fairly certain that they are a property owner and may be thinking of selling. Another type of lead capture tool that can be used on a custom real estate Web design might be a generous offer. Generous offers might take the form of $1000 cash back at close of escrow or Free Home Warranty or Free Home Inspection. These lead capture offers appeal to buyers and sellers and the incentive is to save money. Saving money is always a powerful incentive. However, there are some lead capture tools that can be used on any real estate web design that has a custom IDX and these include the offer to let the visitor sign up online to schedule a viewing appointment or to get more information about the property right now. Anything that can provide helpful, useful information to a visitor at the time they are searching for property is a good lead capture tool. So, in essence, good custom real estate web design can be said to rely to a high degree on good lead capture tools. The more the merrier. |