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Real Estate Marketing, Real Estate Web Design |
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ARE WORDY PAGES BAD FOR REAL ESTATE WEB DESIGN?Yes and no! If you are planning pages for search engines, go ahead and write away. The search engine robots love wordy Websites. But if you are planning what to write for people, good real estate Web design dictates fewer words. In fact, many fewer words than most people think. The point here is the all writing must be targeted to a specific audience. Imagine you are an expert and have been tasked with writing a book about the Solar System. The first thing you need to know is who is your audience going to be. You will approach and write one way if your audience is six year olds and quite a different way if your audience is college students majoring in astrophysics. When it comes to real estate Web design, you have two distinct audiences. One audience is the visitors you want to come to your Website. The other audience is the search engines who have their own distinct way of evaluating web pages. Today?s blog is focused on writing web pages for people so we need to stop and think about what people do when they visit Websites? What are your visitors looking for when they do a search and find your real estate web design and click on it? It might be revealing to look at the reading patterns in general of the people in the United States. According to studies by the NEA, readership scores for all ages are in decline. Many years ago, before I developed my own marketing company, I taught English so I have first hand experience on how the youth of the day dreaded the site of a full page of printed words. And this was before the age of video games, Twitter with its short message format and email that also relies on short bursts of text. Now, what does this have to do with your planning for your real estate web design? Just this: stop writing or having your marketing consultant write long web pages if you really expect and want people to read them. |