REAL ESTATE WEB DESIGN AND SEARCH ENGINE PLACEMENT
Real Estate Web Design is not just about pretty pictures and showcasing MLS data. The way a Website is designed determines if it will qualify for FREE search engine placement or if you will be forced to rely on paid advertising to get top placement. In some areas the difference in cost is substantial. The trick to designing Web pages that can get top search engine placement is to use a lot of the design elements that search engines like while avoiding those elements that gum up the search engine’s technology. Web pages with original content, strategically placed graphics, backlinks and even certain ways of programming your MLS or IDX data can be used to give you a distinct marketing advantage. Think of it like this: There is a contest to see who can assemble the most attractive totally purple outfit. If you win, you’ll receive thousands of dollars sent to you every month for as long as you want. Now, it wouldn’t make much sense to show up wearing a yellow outfit would it? Well, that’s exactly what you are doing when you start out with a Website that is not optimized for top search engine placement.
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