SEARCH ENGINE PLACEMENT TIPS
The search engines hold the keys to the kingdom, so to speak, because it is
to a favorite search engine that most Americans go when they want information
or services these days. If you truly want to be a player in today’s real estate world, you need to develop a Web strategy that will get you to page one on the search engines. I’m going to assume that you know how to pay for top spots so I will confine these search engine placement tips to ways you can use to get the top spot in the free or organic section.
CONTENT, CONTENT, CONTENT
Content on a Website is as important to Search Engine Placement as Location
is to real estate. Actually there are three characteristics of a highly successful Website. Web Content is number one and backlinks or link sharing is number two. These two items are vital for getting your Website on page one where your prospects will find you. The third characteristic is a good IDX solution. If done right, this will give your Website great content and provide lead capture as well. If real estate lead generation is important to you, then visit http://www.sellrealestate.net/FreeWebPlan.asp and I’ll help you develop a planfor getting what you want from the Internet.
SHARE LINKS BUT DO IT RIGHT
Yes, the search engines concern themselves with the number of backlinks to
your Website. However, not just any link will do. They don’t like link-sharing
clubs; they don’t like any kind of scheme that defeats the reason why they like
links in the first place. They pay attention to your backlinks because it tells them how important you Website is. If you join a link club all you are telling the search engines is that you have enough money to do that, but not
enough sense not to do it.
TAKE ACTION
Again, an effective Website is one that is designed to give your prospects what they want as well as to give the search engines what is needed for your Website to get top Search Engine Placement. If you don’t have what it takes to please people and search engines, call me toll free at 888-814-5347 to find out what you need to do to make it happen. The Internet isn’t going to go away and neither are the search engines.
Noel Markham
Internet Marketing Analyst & Consultant
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