Are You Positioned for Online Success?
Answer These Questions to Determine Your 
Success Potential

Answer each question Yes or No

1

 Do you have an established sales approach to guide your agents with their online sales and marketing?

Yes   No
2 Is your site ranked high on the major search engines such as AOL, MSN, Google, etc?

Yes   No
3 Is your Website set up with the marketing strategies and the technology to help you gather E-mail addresses from prospects who visit your site?

Yes   No
4 Does your company Website reflect the sales approach established by your office?

Yes   No
5 If you have an E-mail marketing system built into your Website, does it also have the capabilities to send E-Newsletters or personalized messages to everyone in your database?

Yes   No
6 Do your agents follow the established sales approach when creating their own Websites?

Yes   No
7 Is your site ranked high on the major directories such as Look Smart and Yahoo?

Yes   No
8 Does your company Website produce as many prospective buyer leads as you want?

Yes   No
9 If you have an E-mail marketing system built into your Website, do you have the capabilities to change addresses or to delete subscribers easily?

Yes   No
10 Do you help your agents with E-mail strategies designed to keep prospects warm?

Yes   No
11 Do you wish that your agents would spend more effort promoting the company Website?

Yes   No
12 Do you provide Online Sales Training for your agents to encourage them to use interactive marketing?

Yes   No
13 Is your site affiliated with one or more of the major listing databases such as realtor.com?

Yes   No
14 Does your company Website produce as many prospective sellers as you would like?

Yes   No
15 Are your agents equipped to E-mail property information to prospective buyers?

Yes   No
16 Does your company site offer visitors a Free CMA?

Yes   No
17 Does your company have an E-mail strategy in place for converting FSBOs to your listings?

Yes   No
18 Does your company have an E-mail strategy in place for picking up expired listings?

Yes   No
19 Does your online promotion result in 200 leads a month or more?

Yes   No
20 Do you provide computer training for agents who are not online?

Yes   No
21 Does your company site offer visitors a Free Relocation Package?

Yes   No
22 Do most of your agents utilize E-mail marketing effectively?

Yes   No
23 Do you monitor your company’s position on the engines and directories or do you have a company who monitors on your behalf?

Yes   No
24 Do most of your agents develop a yearly Plan of Action to specify goals, marketing strategies and budget for marketing?

Yes   No
25 Do most of your agents evaluate their marketing results quarterly?

Yes   No