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Real Estate Marketing, Real Estate Web Design |
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| If you expect to generate leads from the Internet, there are three vital components that must be handled well. Those three vital components are: Placement, Lead Capture and Follow Up in that order. Placement Nothing you can do beats the power of a well-designed Website that enjoys top search engine placement. If you would like to see if your Website is ready for prime time or you simply want a FREE Custom Web Plan, visit www.sellrealestate.net/FreeWebPlan.asp. Placement Options Placement can be in the free or organic section or in the paid section. Both are effective and we help clients with both types of placement because both methods work. Both organic placement and paid placement require optimized Web content. In addition for organic placement you will need to build a body of backlinks to help move your site up in the rankings. For paid placement, you do not need backlinks but you do need a monthly budget. Lead Capture Lead capture is an important function of good real estate Web design. Generally lead capture tools are designed to offer visitors an extra level of service, such as receiving email notification when new listings come on the market or when homes are reduced in price. But lead capture can also take the form of money-saving offers, such as inviting visitors to register to receive a Free Home Warranty or some other benefit at the close of escrow. Now, in order for your lead capture tools to work, your Website needs to be designed for easy use especially your MLS search function. If visitors find your site difficult to use, it is not likely they will be impressed by your enticements. Follow Up The Lead Capture Tools make it possible for you to follow up. Since very few people expect or want a phone call from an agent just because they visited the Website, very few will enter their phone number but they do not mind receiving email follow up. And, the more sophisticated your follow up, the better. If you can get visitors to sign up for email notification of new listings or price reductions then the follow up will be done automatically. I recommend at least three personal follow up messages design to bring visitors back to your Website again and again as well as to encourage them to call or email you with questions or concerns. When All is Said and Done Even a very basic Website with a good search function will pull in significant leads that turn into sales and listings as long as the site has top search engine placement and excellent follow up. |