THE COST OF TOP SEARCH ENGINE PLACEMENT
There are two ways to approach top search engine placement. There is the FREE or Organic section, which takes up the left and center of the page, and there is the Sponsored Links or Paid section that is a narrow column down the right side of the page. Sometimes sponsored links show up at the top of the left side of the page as well but they are clearly marked as Sponsored Links. Sponsored links require a monthly budget that you pay to the search engine. The FREE or organic section is FREE. For a Free Search Engine Optimization Analysis visit http://www.sellrealestate.net/freeseoanalysis.asp
WHAT DOES FREE PLACEMENT COST?
Aha! You knew there was a catch somewhere, didn’t you? Yes, there is a cost involved for Free Search Engine Placement but the cost involved is primarily in the set up. The search engines do not charge a monthly fee for Website placement in this section. They do require that you follow their rules for search engine development AKA Search Engine Optimization or SEO. While set up costs will differ depending on your wants and needs, your budget will be less than your commission on just one home sale.
WHAT ABOUT THE PAID OR SPONSORED LINKS?
If you are talking about paid search engine placement the cost depends on the keyword phrases or search terms you decide to buy or bid on, what page of the search engines you want to show up on and on the competitiveness of the market in your area. There is no way I can give an average budget because there are simply too many variables. I do know, however, that it ain’t cheap. If your monthly budget is too low, something is wrong. What is “Too Low?” Again, with paid placement it is hard to be specific unless I know what you are trying to accomplish but it can be anywhere from $50 a month to $800 a month and probably ever higher. It is very easy to do the wrong thing with paid advertising. A monthly budget of $1,500 to $3,000 may seem outlandish but may be well worth the cost in certain areas. However if you are paying those lofty fees you really should contact me about SEO because I can cut your costs dramatically.
Noel Markham, M.A.
SEO Marketing Analyst and Consultant
Toll Free: 888-814-5347
noel@revalues.com
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