FREEZE, DROP OUT OR LEAP FORWARD?
Whenever you don’t like your results in the current business climate you only have a limited number of choices. You can FREEZE in place. Keep doing what you have been doing and hope you can last until things get better. You can DROP OUT. Go get a regular job. Or you can LEAP FORWARD and adapt to the new paradigm. We all know what the new paradigm is today. It is the Internet and the interplay between Web designs and Search Engines. But even when you decide to LEAP FORWARD and embrace this mysterious technology, how will you know whether your Web designer really knows what he/she is doing and is telling you the truth? Does your Web designer understand Search Engine Optimization? Here are a few key points or things you should know. For a Free SEO Placement Analysis visit http://www.sellrealestate.net/freeseoanalysis.asp.
CONTENT REALLY IS KING: Search engines only pay attention to the words printed on the Web page. They do not “see” graphics so words within a graphic are not part of what the search engines sees. Search engines want the content on the Website to be written in a specific way and to be updated on a regular basis. You have a right to know how your Web designer or SEO expert plans to make this happen.
ONE WEBSITE CAN HANDLE MORE THAN ONE FUNCTION: Apparently many Web designers tell brokers who handle both sales and rentals that they will need two Websites in order to get good search engine placement. That is BALONEY! It is true that you need CONTENT to support every keyword phrase for example River City Real Estate would be one keyword phrase and River City Rentals would be a second keyword phrase. However one Website can handle them both. In a case like this, the only reason to set up two Websites is to produce more income for the Web designer.
BACKLINKS ARE NOT BAD: Just because some Web design and SEO companies set up backlink scams that the search engines do not like does not mean that the concept is bad. In fact, if your area is at all competitive your Website will never make it to page one of the search engines without, honest, quality backlinks. Free for all link clubs are bad but so is spam of any sort. Quality backlinks are not only good, they are necessary.
Noel Markham, M.A.
SEO Marketing Analyst and Consultant
Toll Free: 888-814-5347
noel@revalues.com
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