TO PAY OR NOT TO PAY? THAT IS TODAY’S QUESTION
The trick is to get top search engine placement and keep your marketing budget affordable. Now, if money is no object, the pay-per-click option that is available through Google will produce quality leads if you pay the full boat and go for top of page one placement. If TO PAY is the option you choose, there is no benefit to bottom of page one placement or anything on page two or beyond. Nobody goes there. If you want top of page one placement but do not have the budget for pay-per-click then your only other option is to target the FREE Listing section, i.e. the left two-thirds of the page. The FREE section will produce about three times as many quality leads for you and it is FREE. Remember, the Best Things in Life have always been FREE. And it is always good NOT TO PAY if you have that option.
COME ON, THERE HAS GOT TO BE A COST
Well, the cost involved in getting your Website placed at the top of page one in the FREE section is all in your Website set up. There is no monthly cost you have to pay the search engines but unless you are skilled in the complex development of optimizing a Website, you will probably have to pay someone who is skilled to set this up for you. Comparatively speaking, setting up an optimized Website and going after top search engine placement in the FREE section is a tiny fraction of the cost of ongoing pay-per-click advertising. If you would like to learn more visit http://www.sellrealestate.net/freeseoanalysis.asp
WHAT IS WRONG WITH MY EXISTING WEBSITE?
If you want a personal evaluation of your current Website’s ability to get top search engine placement, please visit the link above or call me toll free at 888-814-5347 and I will be happy to provide you with a FREE Website Evaluation. However, in general, the problem with most real estate Websites is that they are templates and break most if not all of the search engine’s rules for optimized Web design. Remember, the search engines will give you free placement if you follow their rules, but they will charge you if you do not. Which brings us back to today’s question, To Pay or Not to Pay? To do nothing only works if you don’t care about making good money.
Noel Markham, M.A.
Marketing Analyst and Consultant
Toll Free: 888-814-5347
noel@revalues.com
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