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Terms
Defined
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A Website is a
collection of Web pages usually relating to a particular
topic that is publicly accessible on the World Wide Web.
There are many types of Websites including Business sites,
Blogs, search engine sites or portal sites, vanity sites,
commerce sites and much more including gaming sites,
pornography sites, information sites, and still more.
WHAT
IS A WEB SYSTEM?
A Web
System is a package that includes a Website but takes it a
step further to include ways of promoting the Website as
well as highly targeted methods for generating leads.
We develop real estate Web Systems and if you would
like a Free Custom Web Plan to see how this will help you
generate leads, visit http://www.sellrealestate.net/
FreeWebPlan.asp.
WHAT
TYPE DO YOU HAVE?
The typical
real estate Website tends to be one of several types.
Some are portals and consist of a home page with
many links to other sites that provide real estate or area
information. Many
template Websites are portal sites.
Some real estate Websites are Business sites and
contain information about the business or service the Web
owner provides. A few real estate Websites are
Informational sites whose purpose is to provide useful,
helpful real estate information to a specific target
audience. Of
course, some Websites are combinations such as a Business
/ Portal Website which is very common in the real estate
field.
IF
GENERATING LEADS IS YOUR GOAL…
Since the
typical Internet surfer is looking for information, the
type of Website most likely to help you generate leads is
an Information Website.
An Information Website can easily form the core of
a comprehensive Web System---that is an approach that
includes not only the Website but also the means to get
the site placed on the major search engines as well as a
sophisticated lead generating follow up system.
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What
Would Make You Happy? |
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Let’s
say you want to figure out how to refinish a table.
You search for “refinishing furniture” on
Google or your favorite search engine and up pops a
page of Websites that deal with the subject.
Here is what you find.
- Site
A welcomes you and suggests that you contact
them if you want them to refinish your table for
you. Then
they provide you with lots and lots of links to
other Websites that provide a variety of
information but none of them actually tells you
how to refinish furniture.
- Site
B is very attractive and includes a
sophisticated flash graphic that displays dozens
of refinished tables, chairs, etc.
The site offers information about the
history of this particular refinishing company
and includes pages of testimonials as well as
the biographical details of the company owners.
The site gives you ways to contact them
in order to have them professionally refinish
your table.
- Site
C is a site that provides detailed information
on how to refinish furniture.
There are pages about proper sanding
techniques, staining, varnishing etc.
The site also provides a page where you
can purchase supplies and a way to contact
professional furniture refinishers should you
decide the project is more than you bargained
for.
WHICH
SITE DID YOU CHOOSE?
Did
you choose Website C as the site that would be the
most helpful to you?
If you did, you chose the Information
Website. Website A is a Portal Website.
Website B is a Business Website.
Now, take a look at your own Website.
Can you tell which kind of Website it is?
It might be a combination of Web types and if
so, what type predominates on your Website?
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Pros
and Cons
of Each Type |
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As a
real estate Website, the Type A or Portal site can
rate anywhere from pretty useless to very helpful
as far as the prospective buyer or seller is
concerned. A template Website that comes with
links to other sites built in tends to be less
helpful or interesting to prospective clients than
links that the Web owner supplies.
However, supplying the links yourself takes
some thought and effort and may be more helpful in
satisfying the needs of actual clients than in
attracting new leads.
Once a Portal Website provides a link to
another Website, a certain amount of control is
lost forever.
That is why the IDX link on a real estate
Website is so important.
If you link to your MLS without the special
IDX programming that puts your contact information
on each and every MLS listing, you are not very
likely to generate any leads from the link.
TYPE
B – BUSINESS WEBSITES
The
Business Website is just the ticket when there is
a significant number of people in the world that
might be looking for information about that
business. In
the world of real estate this type of Website will
work for a particular new home development in the
area. People
looking for information about homes in a known
development will likely do a search for the
development by name.
Since so very few people actually search
for a real estate agent, a Business Website may
not be the best use of your marketing dollars if
what you want is to generate leads.
TYPE
C – INFORMATION WEBSITES
The
theory behind using Information Websites is to
attract a large number of visitors to the Website
with useful and compelling information, realizing
that a few of these information seekers will
actually become Hot Leads and a few of those Hot
Leads will become customers.
Next week, I will write about ways to make
your Information Website generate the maximum
number of Hot Leads and Customers. Call me toll
free at 888-814-5347 if you just cannot wait.
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