WHAT PEOPLE DO NOTICE

  Graphic artists and Web designers who understand graphic arts should have a pretty good sense of what gets noticed and what doesn’t.  These elements need to be incorporated into your Web design and all your advertising materials in order for you to gain the maximum benefits.  Used intelligently, these design rules help create an effective Website.  If they are over-used, the effect is annoying and off-putting.  Here are seven design factors you need in order to get noticed.

FOUR WAYS TO GET NOTICED

Shape: A shape that does not blend into the environment is noticed immediately.  Imagine a lone, 80-foot tree surrounded by miles and miles of desert. 

 
Movement: A slight movement on a static Web page will draw attention. Multiple sources of movement are offensive.

Reflection: colors that absorb light are less noticeable than colors that reflect light. Army camouflage colors are drab while bright colors reflect light and are noticed.

Variation: Artists have known for centuries that a well applied balance of lights and darks get noticed far more than a solid color.  Variation in design or pattern is just as important as variation in color.

Applying the knowledge gained from the science of visibility should lead to a very important conclusion about choosing a template Website or template  marketing materials in general.  In other words, the very LAST thing you should do is select marketing and advertising strategies that look and say and do the same thing as everybody else.  Why?  Because the more you look and say and do the same thing as everybody else, the less likely it is that prospects will notice you.  And, since developing a custom Website is so easy, it makes good sense to set yourself apart. To find out how easy visit http://www.sellrealestate.net
/FreeWebPlan.asp and I’ll develop a FREE Custom Web Plan just for you.

WE TRAIN OURSELVES TO AVOID ADS

I conducted a survey earlier this year to find out how many people actually click one of the sponsored sites when doing an online search for information.  My survey was not very large but it was very revealing.  Out of 173 real estate agents and brokers I asked, only two (2) said they had ever or would ever click on a sponsored Website.  The reason most of them gave for not clicking on these sites was that they knew those sponsored sites were ads.  In a larger survey in which the general population was asked, 70% said they would never choose to click on a sponsored Website. The irony here, at least for my survey, was that in every case I was talking with a real estate agent or broker who wanted me to help them get their Website in the free section of the search engines AND they knew their Website was an ad. 

BUT WE LOVE BEING FOOLED

It is not that we don’t like ads.  Most of us actually enjoy ads that are clever, interesting or useful.  What we dislike are ads that say and do the same old things in the same old ways and that expect us to choose their product or service when they have not done anything at all for us…not even gone to the trouble to differentiate themselves from all the other ads we are exposed to each day.